Privacy Policy

Last Updated: February 9, 2026

Seluna Care is operated by Zyna Labs LLC ("us," "we," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

Please read this Privacy Policy carefully. By using Seluna Care, you consent to the practices described herein.

Our Privacy Commitment

Your data belongs to you. Here's what we promise:

The details are below, but that's the core of it: your private thoughts stay private.

1. Information We Collect

1.1 Information You Provide

Account Information

• Name and email address
• Password (encrypted)
• Age and gender (optional, for personalization)
• Profile photo (optional)

Assessment and Intake Information

• Responses to intake questionnaires
• Attachment style assessment answers
• Relationship status and history
• Personal goals and focus areas

Content You Create

• Journal entries
• Messages with Seluna (your AI coach)
• Images and photos shared during coaching sessions (transmitted to our AI provider for visual analysis)
• Mood logs and emotional state recordings
• Shared goals, milestones, and relationship wins with partners
• Notes and reflections
• Exercise and program responses
• Focus area preferences and progress

Partner Information

• Partner connection data (if you choose to connect)
• Shared insights and goals
• Partner's name (as they provide it)

Payment Information

• Payment method details (processed securely by our payment provider)
• Billing address
• Transaction history

Communications

• Support requests and correspondence
• Feedback and survey responses

1.2 Information Collected Automatically

Device Information

• Device type and model
• Operating system and version
• Unique device identifiers
• Mobile network information

Usage Information

• Features accessed and frequency of use
• Time spent in app
• Programs started and completed
• Buttons clicked and screens viewed
• Crash reports and performance data

Location Information

• General location (city/region) based on IP address
• We do NOT collect precise GPS location

Log Data

• IP address
• Access times and dates
• App version
• Error logs

1.3 Information from Third Parties

Authentication Providers

• If you sign in via Google or Apple, we receive basic profile information as permitted by your settings

Payment Processors

• Transaction confirmation and status (we do not store full payment card numbers)

2. How We Use Your Information

2.1 To Provide and Improve Services

• Create and manage your account
• Deliver personalized AI coaching responses
• Generate insights based on your assessments and activity
• Track your progress through programs
• Connect you with partners (with consent)
• Process payments and manage subscriptions
• Send service-related communications
• Provide customer support

2.2 To Personalize Your Experience

• Tailor Seluna's responses to your situation
• Generate daily reflections relevant to your journey
• Recommend programs based on your assessments
• Customize insights based on your progress

2.3 To Improve and Develop Services

• Analyze usage patterns to improve features
• Conduct research using anonymized, aggregated data
• Test new features and functionality
• Fix bugs and technical issues

Important: We do NOT use your data to train AI models. See Section 10.3 for details.

2.4 To Communicate With You

• Send important service announcements
• Provide subscription and billing notifications
• Respond to your inquiries and support requests
• Send optional promotional communications (with your consent)

2.5 To Ensure Safety and Security

• Detect and prevent fraud
• Monitor for Terms of Service violations
• Protect the rights and safety of users
• Comply with legal obligations

3. How We Share Your Information

3.1 With Your Consent

Partner Sharing

When you connect with a partner, the following is shared:

• Shared insights (generated from both partners' assessments)
• Shared goals and progress
• Program completion status

NOT shared with partners:

• Your individual assessment responses
• Your private journal entries
• Your personal Seluna conversations
• Your mood logs and emotional tracking data
• Images shared during coaching sessions
• Your personal focus areas and action plans

When Partners Unlink

If you or your partner disconnect your accounts:

• Each partner retains their own individual data (journal, conversations, mood logs, program progress)
• Shared couple profile data and shared insights are no longer accessible to either partner
• Shared goals and relationship wins data may be retained in each partner's account history
• Either partner may link with a different partner in the future

Coach Sharing (Guided Plan)

When you book a coaching session, your coach may access:

• Your assessment summary and attachment style (to personalize the session)
• Your program progress (to understand where you are in your journey)

Your coach does NOT have access to:

• Your private journal entries
• Your AI coaching conversations
• Your mood logs
• Your individual assessment responses

You control what you share verbally during sessions.

3.2 Service Providers

We share information with trusted service providers who assist us in:

• AI processing: Anthropic (Claude) processes your coaching messages, assessment context, and any images you share during sessions to generate personalized responses. Anthropic's data handling is governed by their privacy policy and our data processing agreement with them. Your data is not used by Anthropic to train their models.
• Cloud hosting and data storage (e.g., PostgreSQL database providers)
• Payment processing (e.g., Stripe — we do not store full payment card numbers)
• Email communications (e.g., Resend for transactional emails such as password resets)
• Analytics (using anonymized data)
• Customer support tools

All service providers are contractually obligated to protect your information and process it only for the purposes we specify.

3.3 Coach Sharing (Guided Plan)

When you book a coaching session, your coach may access:

• Your assessment summary and attachment style (to personalize the session)
• Your program progress (to understand where you are in your journey)

Your coach does NOT have access to:

• Your private journal entries
• Your AI coaching conversations
• Your mood logs
• Your individual assessment responses

You control what you share verbally during sessions.

3.4 Third-Party AI Processing (Important Disclosure)

Your personal data is shared with a third-party AI provider. When you use Seluna's AI coaching features, your messages, assessment context, and any images you share are transmitted to Anthropic (the company behind Claude) for processing. This is necessary to provide personalized coaching responses.

• Anthropic processes your data solely to generate coaching responses on our behalf
• Anthropic does not use your data to train AI models under our commercial agreement
• Data is transmitted via encrypted connection (TLS)
• We maintain a Data Processing Agreement (DPA) with Anthropic governing how your data is handled
• By using AI coaching features, you consent to this data processing. You may stop using AI features at any time

3.5 Legal Requirements

We may disclose information if required to:

• Comply with applicable laws or legal processes
• Respond to lawful requests from public authorities
• Protect our rights, privacy, safety, or property
• Enforce our Terms of Service

3.6 Business Transfers

If Seluna Care is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change.

3.7 Aggregated and De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you. For example:

• "65% of users report improved communication after completing Program X"
• Research publications using anonymized data

4. Data Retention

4.1 Active Accounts

We retain your information for as long as your account is active and as needed to provide Services.

4.2 Retention Periods by Data Type

We retain different categories of data for different periods:

• Account information (name, email): Duration of account plus 30 days after deletion
• AI coaching conversations: Duration of account, deleted within 30 days of account deletion
• Journal entries: Duration of account, deleted within 30 days of account deletion
• Mood logs: Duration of account, deleted within 30 days of account deletion
• Images shared in coaching: Transmitted to Anthropic for real-time processing only; not stored permanently on our servers after the coaching response is generated
• Assessment and intake data: Duration of account, deleted within 30 days of account deletion
• Program progress and exercise responses: Duration of account, deleted within 30 days of account deletion
• Couple profile and shared insights: Deleted when either partner unlinks or deletes their account
• Goals and relationship wins: Duration of account, deleted within 30 days of account deletion
• Transaction and billing records: Retained for 7 years for tax and legal compliance

4.3 After Account Deletion

When you delete your account:

• Personal data is deleted within 30 days
• Anonymized/aggregated data may be retained indefinitely
• Backup copies may persist for up to 90 days
• Data required for legal compliance (such as billing records) may be retained longer as specified above

4.4 Inactive Accounts

Accounts inactive for more than 24 months may be subject to deletion after notification.

5. Data Security

5.1 Security Measures

We implement industry-standard security measures including:

• Encryption in transit (TLS/SSL)
• Encryption at rest (AES-256)
• Secure password hashing
• Regular security audits
• Access controls and authentication
• Intrusion detection systems

5.2 Data Compliance

Seluna Care functions as a wellness tool and is not subject to HIPAA. AI-generated insights are educational and informational, not medical advice or treatment.

5.3 Your Responsibilities

You are responsible for:

• Keeping your login credentials secure
• Using a secure device and network
• Logging out of shared devices
• Notifying us of suspected unauthorized access

5.4 Breach Notification

In the event of a data breach affecting your personal information, we will:

• Notify affected users within 72 hours of becoming aware of the breach
• Provide details about the nature of the breach and data affected
• Describe the measures taken to address the breach
• Offer guidance on steps you can take to protect yourself
• Report to relevant data protection authorities as required by applicable law

6. Your Rights and Choices

6.1 Access and Portability

You have the right to:

• Access the personal information we hold about you
• Request a copy of your data in a portable format
• Request an export of your data (journal entries, coaching history, assessment results) in a machine-readable format
• View your data through the Privacy & Security section of the app

6.2 Correction

You may update or correct your personal information through:

• The Edit Profile section in the app
• Contacting our support team

6.3 Deletion

You may request deletion of your account and personal data:

• Through the Delete Account option in app settings
• By contacting support at support@selunacare.com or privacy@zynalabs.com

Note: Some information may be retained as described in Section 4.

6.4 Communication Preferences

You may opt out of:

• Marketing emails (via unsubscribe link or settings)
• Push notifications (via device settings)
• Promotional communications (via app settings)

You cannot opt out of essential service communications (billing, security alerts, legal notices).

6.5 Data Processing Objection

You may object to certain processing activities. Contact us to discuss your specific concerns.

7. Children's Privacy

Seluna Care is not intended for users under 18 years of age. We do not knowingly collect information from children under 18. If we learn we have collected such information, we will delete it promptly.

If you believe a child has provided us with personal information, please contact us at privacy@zynalabs.com.

8. International Users

8.1 Data Transfer

Your information may be transferred to and processed in the United States, where our servers are located. We take steps to ensure that your data receives adequate protection in accordance with applicable laws, regardless of where it is processed.

8.2 European Users (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and equivalent local laws:

Legal Basis for Processing

• Contract: To provide Services you've requested (account management, coaching, programs)
• Consent: For optional features, marketing communications, and sharing images with the AI coach
• Legitimate Interest: For security, fraud prevention, safety monitoring (crisis keyword detection), and service improvement
• Legal Obligation: For compliance with laws and mandatory reporting requirements

International Data Transfers

When we transfer your personal data outside the EEA/UK, we rely on the following safeguards:

• Standard Contractual Clauses (SCCs) approved by the European Commission with our service providers
• Data processing agreements with all sub-processors, including our AI provider (Anthropic)
• Supplementary technical measures including encryption in transit and at rest

You may request a copy of the applicable transfer safeguards by contacting us.

Additional Rights

• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to withdraw consent at any time (without affecting lawfulness of prior processing)
• Right to object to processing based on legitimate interests
• Right to lodge a complaint with your local data protection supervisory authority

We will respond to rights requests within 30 days, as required by GDPR.

Data Protection Officer

Contact our DPO at: privacy@zynalabs.com

8.3 California Users (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

Right to Know

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties with whom we share

Right to Delete

Request deletion of personal information (subject to exceptions)

Right to Correct

Request correction of inaccurate personal information we hold about you.

Right to Opt-Out

We do not sell personal information. If this changes, you will have the right to opt out.

Non-Discrimination

We will not discriminate against you for exercising your rights.

To exercise your rights, contact: privacy@zynalabs.com

9. Third-Party Links and Services

Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies before providing information.

10. AI and Automated Decision-Making

10.1 How AI Uses Your Data

Seluna (powered by Anthropic's Claude) processes your inputs to generate personalized responses. Data sent to the AI includes:

• Your messages, questions, and any images you share during coaching sessions
• Your assessment results and personal profile summary
• Your program progress and focus areas
• Journal entry summaries (not full entries) for coaching context
• Mood trend data for personalized guidance
• For couples: a privacy-filtered summary of couple dynamics (individual responses are never shared)

This data is transmitted to Anthropic via encrypted connection and processed in real-time to generate coaching responses.

10.2 Safety Monitoring and Crisis Detection

For your safety, Seluna Care performs automated keyword monitoring on:

• Messages sent during coaching sessions
• Journal entries as you write them

This monitoring scans for phrases related to self-harm, suicide, or crisis situations. When concerning keywords are detected:

• Crisis resources and helpline numbers are immediately displayed to you
• No human is notified or alerted (the detection is entirely automated and local)
• No flagged content is stored, shared, or reviewed separately from your normal data

This safety monitoring is performed as a legitimate interest to protect user welfare. You cannot opt out of this feature as it is essential for user safety.

10.3 AI Training — We Do NOT Train on Your Data

Your data is NOT used to train any AI models — neither ours nor Anthropic's.

• Anthropic does not use your data for training under our commercial agreement
• We do not train our own AI models on your conversations, journal entries, or any personal data
• Your privacy is protected, and your personal information stays personal

We may use aggregated, anonymized statistics (like "X% of users completed this program") to improve our content and features, but this cannot identify you.

10.4 Human Review Policy

We do not read, monitor, or review your conversations, journal entries, or personal data.

Human review of your data only occurs if:

• You report an issue and explicitly request investigation
• We receive a valid legal request (subpoena, court order)
• Required to investigate fraud or security threats against our systems

We have no interest in reading your private thoughts. Your data exists to serve you, not us.

10.5 No Solely Automated Decisions

We do not make significant decisions about you based solely on automated processing. AI-generated insights, profiles, and focus areas are informational only and do not determine your access to services, affect your subscription, or have legal or similarly significant effects.

Under GDPR Article 22, you have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects. If you believe any automated processing has significantly affected you, you may contact us to request human review of the decision.

11. Cookies and Tracking

11.1 Mobile App

Our mobile app uses:

• Local storage for preferences and session data
• Analytics SDKs for usage tracking (anonymized)
• Crash reporting tools

11.2 Website

If you visit our website, we use:

• Essential cookies for functionality
• Analytics cookies (with consent where required)
• Marketing cookies (with consent where required)

You can manage cookie preferences through your browser settings.

For users in the European Economic Area and United Kingdom, non-essential cookies (analytics and marketing) are only placed after you provide consent. You may withdraw consent at any time by adjusting your cookie preferences.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via:

• Email notification
• In-app notification
• Updated "Last Updated" date

Your continued use after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy:

Seluna Care (a product of Zyna Labs LLC)

• Privacy inquiries: privacy@zynalabs.com
• General support: support@selunacare.com
• Phone: +1 (747) 309-0444
• Address: 20855 Ventura Blvd, Los Angeles, CA 91364

Response Time

We aim to respond to all privacy-related inquiries within 30 days.

14. Privacy & Security Settings in the App

Within the app, you can manage:

Data Controls

• Request a copy of your data by contacting support
• Delete your account and all associated data
• Manage partner connections

Sharing Preferences

• Manage partner sharing settings

Communication Preferences

• Push notification settings
• Email preferences

Security

• Change password
• View active sessions
• Enable biometric authentication (if available) — biometric data (Face ID, fingerprint) is processed entirely on your device by your operating system and is never transmitted to or stored on our servers

15. Regulatory Compliance

15.1 Wellness Tool Classification

Seluna Care is classified as a general wellness tool, not a medical device or mental health service. Our AI coach provides educational content, self-reflection prompts, and general wellness guidance. It does not provide therapy, counseling, diagnosis, or treatment of any mental health condition.

15.2 State-Specific AI Disclosures

Seluna Care's AI features are designed to comply with applicable state laws governing AI in wellness applications. In particular:

• Our AI does not independently provide therapeutic communication, diagnose conditions, detect emotions for clinical purposes, or generate treatment plans
• AI-generated content is educational and informational in nature
• We clearly disclose that Seluna is an AI-powered tool, not a human professional
• Crisis detection features are automated safety measures, not clinical assessments

We monitor evolving state and federal regulations and update our practices accordingly.

By using Seluna Care, you acknowledge that you have read, understood, and agree to this Privacy Policy.